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“Style is personal. Subtext is universal.”

Prospecting Basics

October 01, 2025•0 min read

Look like you respect yourself and others. People notice.

[Lesson 3.2] Your style speaks before you do. It’s not about fashion—it’s about presence, tone, and respect. The subtext behind how you show up says: “I care.” When your appearance and behavior communicate confidence and consideration, people respond differently. Authentic style isn’t vanity—it’s alignment between who you are and how you show up in the world. The universal message: respect earns attention.

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Lesson 3.2Prospecting Basicspersonal brandingprofessional presence

Keith F. Luscher

Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

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