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“A persona is a mirror of your ideal customer.”

Prospecting Basics

October 07, 2025•0 min read

Their fears, hopes, habits, and language help shape your approach.

[Lesson 2.4] A customer persona isn’t fiction—it’s reflection. It helps you see through your customer’s eyes, understand their motivations, and speak their language. When you build messaging around real human insight, your approach becomes naturally aligned and authentic. The better you know who they are, the easier it is to meet them where they are. Personas don’t replace empathy—they sharpen it.

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Lesson 2.4Prospecting Basics

Keith F. Luscher

Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

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