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“Ask better questions, and you’ll write better messaging.”

Prospecting Basics

September 22, 2025•0 min read

Clarity comes from curiosity.

[Lesson 3.1]: Messaging falls flat when it’s based on assumptions instead of real understanding. The best copy, pitches, or outreach emails come from questions that dig deeper—questions that uncover what really matters to your audience. Curiosity creates clarity, and clarity creates resonance. If you want to improve your messaging, start by listening more closely and asking smarter questions. The words will write themselves.

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Lesson 3.1Prospecting Basicsbetter questionsmessaging clarity

Keith F. Luscher

Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

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