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“Trust is the final decision-maker – Prospect & Flourish Every Day quote on trust in sales.”

“Trust is the final decision-maker.”

September 17, 20250 min read

No matter how persuasive your pitch is, if they don’t trust you, they won’t buy.

[Lesson 1.3]: Facts and features can capture attention, but trust is what seals the deal. People buy from those they believe will follow through, honor commitments, and act in their best interest. You can have the sharpest pitch in the room, but without trust, it falls flat. Build credibility first, and the sale follows naturally—because trust is the real closer.

DOWNLOAD THIS TEACHING POINT AS A SHARABLE PDF! (no opt-in required)

Lesson 1.3Mindset & Foundationstrust in salescredibility
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Keith F. Luscher

Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

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