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“The funnel isn’t a trick – Prospect & Flourish Every Day quote on trust-based funnels.”

“The funnel isn’t a trick—it’s a trust structure.”

Marketing & Funnels

September 26, 2025•0 min read

When done right, it honors the person, not just the process.

[Lesson 7.2]: Too often, funnels get a bad name because they’re used to manipulate clicks or pressure people into decisions. But the true purpose of a funnel is structure—guiding someone step by step in a way that builds confidence, not coercion. Done right, it respects the individual and nurtures trust. A funnel isn’t a gimmick; it’s simply how relationships move forward with care and clarity.

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Lesson 7.2Marketing & Funnelssales funneltrust structure

Keith F. Luscher

Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

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