One of the things I enjoyed most about my earliest work as a creative director years ago (first as an associate, then a
Content Marketing, Video Marketing
Articles
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Content Marketing, Social Media Marketing
Previously, we discussed the multiple ways in which content can be re-purposed, or repackaged. After all, content—or more specifically—engaging information that educates and
Content Marketing, Social Media Marketing
Good, original content is like a soybean. There is virtually nothing that can not be done with it. If yours is a relationship-driven
Content Marketing, Social Media Marketing
In late 2012, the Content Marketing Institute reported the findings of a survey of marketers. In it, they report that B2B marketers indicated
Content Marketing, Selling, Social Media Marketing
Everybody wants something. The next time you walk out of a movie, finish a great novel, or shut off the TV after your
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