The #1 Rule of Prospecting

Hey folks, Keith Luscher here with another Prospect & Flourish Weekly nugget. I thought I'd share one simple point: What is the number one rule of prospecting?

From my perspective, the number one rule of prospecting is, don't sell, but serve. Build relationships by delivering value. Serve Your Prospects! That's the mentality that that I try to teach and impart on others so much, that I sort of named my company after it. SYP Media stands for Serve Your Prospects and serveyourprospects.com is our main company domain.

That's what I wanted to share with you...that mentality, don't sell, but serve. That's the number one role of prospecting. I hope this helps. If you have any questions or comments, drop them in the comments below. If you want to learn more, prospectandflourish.com.

See you next time...thanks very much.